Colored Easter candy is flooding store shelves, ready to fill children’s baskets. Other colored foods are in most every aisle of the store – breakfast cereals with their rainbow of colored pops and grains, yogurts with their multicolor blends, even Fido the dog has colored treats available. And, are there really strawberries in strawberry milk, or is it Red 40 and Blue 1 food dye?
We are seeing an increase in the amount of artificial dyes in our foods. They are used mainly to trigger that part of our brain that says “this is good, buy me”.